In general there are two major types of internet advertising – display advertising and paid for search advertising.

Display advertising includes all the different formats of banners, including rich media formats, interstitial pages, pop-ups and pop-unders, overlays,

Branded/sponsored pages , video ads… Using the right creative is vital for successful display advertising.

Paid for search advertising – This refers to the content related advertising, usually billed on pay-per-click basis.

The most popular platform is Google AdWords, followed by Yahoo’s Search Marketing platform and Microsoft’s AdCenter. There are also several local ones.