BY 2012 INTERNET ADVERTISING SPENDING IN EUROPE IS PROJECTED TO REACH OVER 18 BLN. EUROS AND IS EXPECTED TO INCREASE ITS SHARE TO 18% OF ALL AD SPENDING.
Consumers reply more and more on the internet as a source for variety of activities like shopping, searching and booking flights, hotels and holidays, finding the latest news, sports and gossip, sharing, music and video downloading and many more.
In general the internet reach is rapidly growing and people are spending more time in front of the computer. On average, online consumers in Europe spend 14.3 hours online a week, compared with 11.3 hours watching TV and 4.4 hours reading newspapers and magazines.
This gives us a good idea about the growing influence of internet marketing.
Consumers reply more and more on the internet as a source for variety of activities like shopping, searching and booking flights, hotels and holidays, finding the latest news, sports and gossip, sharing, music and video downloading and many more.
In general the internet reach is rapidly growing and people are spending more time in front of the computer. On average, online consumers in Europe spend 14.3 hours online a week, compared with 11.3 hours watching TV and 4.4 hours reading newspapers and magazines.
This gives us a good idea about the growing influence of internet marketing.
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